Chef Josie Smith-Malave

PROJECT: Logo Design + Website Redesign

TV’s Top Chef contestant, Josie-Smith Malave wanted a revamp of her website and a logo.

STRATEGY:

• Design of a logo that embodies her well-known public persona of former pro-women’s football player, outspoken activist, and strong TV personality.
• Design of a website that creates opportunities for customers to sign up for a newsletter, inform about upcoming events, and accepts payments. and logo, along with other various e-marketing materials for email blasts that would inform her many fans of her upcoming events and product releases.

SOLUTION:

• A logo that incorporated an athletic-style font that would be appropriate for application t-shirts, jerseys, hats, and other fun athletic items appropriate to her brand.
• A WordPress enabled website that is easily manageable and fully expandable if she requires extra bells and whistles in the future.

Her pro-package level site includes:

• Animated slider on home page with customized images and highlighted services
• Events Listing
• Venmo payment portal (no user fees to accept payments)
• Newsletter sign-up with Mail Chimp
• Blog
• Social media integration with Facebook and Twitter